Introduction
Natel Neutratec (India) Pvt. Ltd. has been a trusted name in the Ayurvedic and Homeopathic wellness space since 2005. With a strong legacy in offline retail and a loyal customer base, the brand decided to take its first steps into the digital world. To ensure this transition was impactful and growth-focused, Natel partnered with PowerCrabs™ to build an authentic digital identity, strengthen product discoverability, and reach a new generation of online wellness consumers through strategic SEO and PPC.
About PowerCrabs™ Media LLP
PowerCrabs™ is a digital growth agency that helps D2C, wellness, and legacy brands dominate online through performance-led marketing strategies. From search optimization to ad performance, we focus on ROI-first solutions that bring visibility, traffic, and conversion.
The Challenge
Going digital for the first time came with exciting opportunities — but also key areas to address:
- Establishing Online Brand Presence: As a first-time digital brand, Natel needed strong brand positioning and product visibility on search engines.
- Educating a New Audience: Their products like Melbuta, Zingbuta, and Arbuta were well-known offline but needed better recall online.
- Creating High-Converting Pages: Building trust with new audiences meant clear, optimized, and benefit-driven product pages.
The Solution
1. SEO Strategy
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Keyword mapping for high-converting, low-competition phrases like:
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Blood rejuvenation antioxidant capsule online
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Antioxidant capsule rejuvenation online
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Melbuta Capsules
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Buy antioxidant herbal tablets in india
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Complete website audit & on-page fixes (meta tags, alt texts, internal linking)
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Product descriptions optimized for keywords and benefits
2. PPC Strategy
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Google Ads (Search + Shopping) for key SKUs
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High-performing creatives + ad copies
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Geo-targeting campaigns with ad schedule optimization
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Keywords: buy antioxidant capsule rejuvenation, Arbuta capsules online
3. Conversion Optimization
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Optimized product pages
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Added credibility with lab-tested & certified badges
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Integrated testimonials and clear CTAs
4. SEO-Driven Organic Growth
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Targeted product niches such as:
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“Antioxidant capsule for blood rejuvenation”
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“Herbal capsules for energy”
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“Milk protein supplement online India”
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SEO efforts led to 30–40% organic traffic growth within 3 months.
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Evergreen blog content brought in consistent qualified leads.
The Results
With PowerCrabs™, the impact was visible and measurable
- Improved Online Visibility
Established top keyword rankings on Google and boosted search presence across health and wellness categories. - Higher Website Engagement & Conversions
Increased traffic, lead generation, and product sales through a combination of SEO and PPC efforts. - Stronger Brand Authority
Positioned Natel as a trusted wellness brand online, making it more discoverable and credible to its target audience.
Key Takeaways
PowerCrabs™ approach drove value beyond visibility — it delivered momentum
- SEO + PPC synergy is crucial for legacy brand revival
- Long-tail keywords drove high intent organic leads
- Conversion-optimized landing pages boosted sales without increasing ad budget
- Trust-building elements (like certifications & benefits) drastically improved cart completions
Conclusion
With PowerCrabs™, Natel Neutratec went from an offline-first legacy business to a dominant digital wellness brand. From ranking at the top for highly competitive terms to driving high-ticket sales with minimal spend — this transformation proves that legacy meets innovation best with the right digital partners.
Natel Neutratec’s digital journey is proof that with the right vision and execution partner, even legacy brands can thrive in the online space. With PowerCrabs™ leading the digital charge, Natel didn’t just “launch a website” — they unlocked an entirely new growth channel.
From ideating the strategy to executing every keyword, campaign, and creative — PowerCrabs™ was the digital backbone of Natel’s success. We helped them dominate on Google, drive performance-led ads, and build a brand that customers now search for by name.