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Mufti: A Fashion Brand that Redefines Casual Wear

May 14, 2023Lifestyle0 comments

Mufti is a fashion brand that has made a name for itself in the casual wear market. The brand was founded in 1998 by Kamal Khushlani, who had a vision of creating a brand that would redefine casual wear. Today, Mufti is one of the most popular fashion brands in India, and it has a significant presence in other countries as well.

The brand’s motto is “Nothing official about it,” and it’s evident in the clothes they produce. Mufti’s designs are known for their unconventional and edgy style. The brand’s clothing is targeted at men who are looking for something unique and stylish.

Mufti’s clothing range includes shirts, t-shirts, jackets, jeans, and trousers. The brand is also known for its accessories, including shoes, belts, and sunglasses. Mufti’s clothing is made from high-quality materials, and the brand focuses on comfort, fit, and style.

One of the reasons for Mufti’s success is its marketing strategy. The brand has always focused on creating a unique brand image. Mufti has collaborated with celebrities, including Bollywood actors and cricketers, to promote its brand. The brand’s advertising campaigns are also known for their quirky and innovative style.

Mufti has also embraced technology to reach out to its customers. The brand has an online store, and it’s active on social media platforms like Facebook, Twitter, and Instagram. Mufti’s online store offers a wide range of clothing options, and it provides customers with an easy and convenient shopping experience.

In recent years, Mufti has also expanded its product range. The brand has launched a line of women’s clothing, and it has also ventured into the home decor segment. Mufti’s home decor range includes bed sheets, cushions, and curtains.

Mufti is a fashion brand that has redefined casual wear. The brand’s unconventional and edgy style has made it popular among men who are looking for something unique and stylish. Mufti’s marketing strategy, which focuses on creating a unique brand image, has also contributed to its success. With its high-quality clothing and accessories and its focus on comfort, fit, and style, Mufti is a brand that is here to stay.